website design

It's the 21st century: you need a web presence (even if you do not plan to sell online!). A website should appear clean, easy on the eye and be ridiculously simple to use on all platforms. Web traffic coming from mobile sources and tablets is on the rise and it is important to make sure your site is future-proof and responsive to the portal through which it is to be viewed.

Remember that your website is your virtual showroom and the majority of customers will judge you and your product based solely on what it looks like and how it operates. Make sure that it is intuitive to navigate and be sure to include lots of big, beautiful photographs and accurate descriptions of the product, covering all the details that the customer might be interested in.

Depending on your product, its audience and your preferences, you may wish to sell your product directly through your website. If you plan to do this, it is important to ensure that it is EASY for people to buy from you, whilst keeping their sensitive personal details and card information fully secure. There is nothing more frustrating than a web shop which makes it difficult to purchase goods. Remove as many barriers as possible and watch the orders roll in.

A website is no good if nobody can find it. Consider how you will optimise your site for search engines like Google and Bing to find. Using relevant, targeted keywords for each page is a great place to start and ensuring that good quality sites link to and from your website will make sure that it is found. There is a wealth of information on the web about good SEO practise; investigate thoroughly and pay heed to only the most recent articles as SEO tactics change frequently as search engines optimise their algorithms.

Pre-made web marketplaces such as Etsy and eBay provide pre-developed and often customisable platforms for selling your product, that hold the advantage of pre-existing customer confidence. They are also simple to set up and use with virtually no set-up costs. The disadvantage to these sites is that they usually charge commissions on sales made through them which can eat into your margins and compromise your profitability.