Newsletters

Newsletters

 

Email newsletters can be used similarly to blog posts. Remember, however, that customers who are on your blog are already engaged and have put themselves there. Putting yourself directly into somebody's email inbox is something quite different and you need to make sure that your content is tailored with this consideration in mind.

A blog post consisting only of a photograph of your dog wearing a hat that you made might be permissible, for instance, whereas an email of the same may not be.

Newsletters can also be tailored for specific users. For example, if both husband and wife sign up to your clothing brand's newsletter, you may wish to send each of them separate newsletters for mens and ladies clothing. Statistics suggest that segmenting your market and targeting specific groups with tailor made content is an extremely successful marketing strategy.

Mailing lists and newsletter distribution can be managed through pre-made web platforms such as ConstantContact and MailChimp, which also provide insight into how many people are opening your emails, how many are clicking through and engaging with the content and other interesting information that will allow you to learn (through trial and error, to some degree) exactly what sort of content your customers respond to best.