media and photos

Although mentioned previously, the importance of displaying high quality photographs and video of your products cannot be overstated. Consider paying a professional photographer to capture your products in their best light.

Detailed images of the product on its own, evenly lit against a blank background act as a great showcase.

Aspirational lifestyle shots featuring the product in use can also be used to illustrate that the item is an ideal solution to a problem shared by the prospective customer.

It can help to look at the marketing materials of similar, established and successful businesses to seek inspiration.