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Creative employment grows three times faster than UK average

14 Aug 2019

Great news for the creative industries!
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BA encourages booksellers to go green

1 Aug 2019

The Booksellers Association (BA) has created a Green Manifesto encouraging themselves,Booksellers and the Book Industry to improve their eco-friendliness.
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CHSI 2020 dates announced

12 Jun 2019

The UK's trade show for the creative craft industry brings together over 6,000 craft buyers looking for new ideas and innovative suppliers.
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Children's creative summer workshops

8 May 2019

Summer holidays can keep crafters away from their hobby and away from visiting your store. Running children's workshops can open your store to those crafters with children and parents looking to... Read more…

Stationery Show London 2019

8 Apr 2019

Get ready for this year's Stationery Show London
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Bring your craft store to life

5 Apr 2019

Visual merchandising tips to bring your craft store to life
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The Women's Festival of Cycling 2019

2 Apr 2019

Cycling UK, for the third year running, has organised the Women's Festival of Cycling
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Guidance in preparing for EU exit

11 Feb 2019

A new guidance has been published for the retail sector with information on preparing for the EU exit
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CHSI Stiches 2019

8 Feb 2019

Check out the CHSI Stiches 2019 event guide
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Yarn Shop Day is back

8 Feb 2019

Yarn Shop Day is back for 2019 and in its sixth year!
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Bring your craft store to life

Posted on in Business News, Creative News

Ball of wool

Maximising a store's full potential isn't as daunting or expensive as some would think.

There are some easy ways to inject a bit of freshness and make the most of your space, inspiring customers through clever layouts and considered visual displays.

Here are five simple and effective ways to brighten up your store and get the creative juices flowing.

Window to the soul

Your first thing to consider should be your shop window.

The shop window display is the key and the most important part of visual merchandising, they provide the first opportunity to convince a brand-new customer to take a look inside.

A great way to catch someone's eye is to convey a story through a visually striking concept and well-thought out theme.

If you can execute these concepts effectively, with a hint of DIY, you can give customers some inspiration from the get-go and encourage footfall.

Branding, branding and more branding

Once you have pulled a customer through your doors, the next step is to convince them to stay.

Is your brand consistently represented throughout your store?

You want to make sure that your brand is visible all around the store. Incorporate the colour and its varying shades throughout the store to strengthen your brand identity.

Signing the way

Welcoming, dedicated areas with well-placed simple signs is crucial to helping customers find particular products.

Put your best on display

How can you conjure up some creativity in your product groupings? Highlight your best-sellers on an attractive display and place them next to complementing products.

The grouping of similar products can encourage impulse buying.

Visual displays can also be a useful tool to expose customers to other merchandise without being too overwhelming.

It's crucial to showcase your merchandise in different ways.

Use different shapes and sizes, add height and depth wherever possible. Using an attractive mix of baskets can also set you apart.

Give them a break

A shop should be more than just a box filled with colourful trinkets, you can introduce benches and chairs into the design of the shop for those partners of your customers who want to rest their legs while your customers spend more time shopping and taking in the creativeness that is your shop.

If you want to read more about bringing your craft store to life, click here.

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